Blog Archives

Urine The Money

Captive Media’s urinal entertainment system shows ads on screens above each urinal and starts playing games when you pee Image: Captive Media

Finally, after decades spent wandering through the world of print, television, and the web, advertising has come home to its spiritual birthplace – the public restroom. Sure, there have been ad campaigns in the loo before, but Sharpie-scrawled messages on walls and band stickers on mirrors don’t count. What startup Captive Media has created takes the whole notion of making a splash to a different level. Higher or lower? It remains to be seen.

What the London-based company has built is a digital advertising display meets game console we’re calling the urinal entertainment system. Think of it as a Xbox, but with more urine and no game controllers. That’s right, it’s pee-controlled gaming, and the company just raised $700,000 from U.K. investors to keep its business flowing (sorry for that).

The urinal entertainment system, or UES if you will, is mounted at eye level right above the urinal and uses an LCD screen that merrily loops videos and advertisements until you walk up to the porcelain. Once you pause in front of the fixture long enough to unzip, it’s game on. Instead of using your hands on a touchscreen to play and pee at the same time (think of how difficult and unsanitary that would be), infrared sensors mounted below the screen shoot down into the urinal to detect the direction of your stream and feed that data back into the system to control the game. When your stream interferes with one of the infrared beams, the sensors can tell in which direction you’re peeing. There are even decals inside the urinal to help you aim (something that can’t be bad to have in even non-gaming visits to the bathroom).

There are five games that pop up at random on the UES, including On the Piste, where you speed down a ski run trying to hit penguins; Clever Dick, a trivia game which uses the direction of your stream to pick an answer, and Artsplash, a coloring game which I can only imagine is akin to drawing in the snow. The Captive Media website claims that the games make restrooms cleaner because “men are more accurate when they concentrate.” But if you’re concentrating on a screen while trying to improve your score, it seems just as likely you’ll wind up ruining your shoes.

Co-founder Gordon MacSween says the response has been “beyond his wildest expectations.” During the first night of live testing in 2011 in a Cambridge, U.K., cocktail bar, the UES was such a hit with a group of American servicemen that they spent much of the night in the bathroom trying to beat each other’s high scores, and coaxing others in the bar to head to the restroom to try it. That can’t have been weird at all.

Launched about a year ago at a London club, Captive Media has installed its urinal entertainment systems in 18 bars, hotels, corporate offices, and even a few private residences across the U.K., France, Spain, and Italy. The company’s next mark to hit is American bathroom users, who, while perhaps not in the same league as British pub goers by urine volume, still have to go on a regular basis. Expect the British bathroom invasion next year.

As you might imagine by the sophomoric tone of the whole idea, the games are a hit with guys. But according to MacSween, restaurant and bar owners are just as keen on the idea and are using the UES to advertise drink specials and other promotions on the screens. Cambridge bar Ta Bouche advertised a special on a house-created shot, and the bar reaped a 22 percent boost in sales of the cocktail, the owner says. But not every venue is in it for the advertising, some just want a gimmick to get customers to come back. “Lainston House (a five-star U.K. wedding venue) have the system purely for the customer experience, and because they know people will remember their visit and talk about it,” says MacSween.

And if you’re thinking guys get to have all the fun, Captive Media hasn’t forgotten about the ladies. But instead of toilet games (which would be incredibly awkward to play), there’s just wall-mounted screens to keep gals entertained while waiting in line. Though, considering how well guys have taken to Captive Media’s urinal games, it seems like lines are going to be a bigger issue for the men’s rooms from now on.

via Urine The Money | Wired Business |

via Urine The Money | Wired Business |

90 +Wines in dublin

With a critical score of 90 points+


The Casual Way to Discuss Movies


...because it was never black & white


Trying to live a creative life


Movies, thoughts, thoughts about movies.


Saving you from one cinematic disaster at a time.

From 1 Blogger 2 Another

Sharing Great Blog Posts

Wonders in the Dark

Cinema, music, opera, books, television, theater

Just Reviews

Just another site

Mark David Welsh

Feeding Soda Pop to the Thirsty Pigs since 2013


Things I never thunk before.

News from the San Diego Becks

The life and times of Erik, Veronica and Thomas

The Silent Film Quarterly

The Only Magazine Dedicated To Silent Cinema

Leaden Circles

First a warning, musical; then the hour, irrevocable. The leaden circles dissolved in the air.

My Archives

because the internet is not forever


Up to the minute, fair, balanced, informed film reviews.


A Shrine to Pop Culture Obsessiveness. With Lots of Spoilers

Thrilling Days of Yesteryear

“Nostalgia isn’t what it used to be” – Peter DeVries


Viewing movies in a different light

Twenty Four Frames

Notes on Film by John Greco

Suzanne's Mom's Blog

Arts, Nature, Good Works, Luna & Stella Lockets & Birthstones

It Doesn't Have To Be Right...

... it just has to sound plausible

Rich Green Photography

The life of a photographer who likes to shoot just about anything.


A French girl's musings...

Jordan and Eddie (The Movie Guys)

Australian movie blog - like Margaret and David, just a little younger

Octopus Films

A place for new perspectives on films, TV, media and entertainment.

scifist 2.0

A sci-fi movie history in reviews

The Reviewer's Corner

The Sometimes Serious Corner of the Internet for Anime, Manga, and Comic related things

First Impressions

Notes on Films and Culture

1,001 Movies Reviewed Before You Die

Where I Review One of the 1,001 Movies You Should Watch Before you Die Every Day

Movies Galore of Milwaukee

Movie Galore takes a look at Silent films on up to current in development projects and gives their own opinion on what really does happen in film!

The Catwing Has Landed

A Writer's Blog About Life and Random Things

Gabriel Diego Valdez

Movies and how they change you.

The Horror Incorporated Project

Lurking among the corpses are the body snatchers....plotting their next venture into the graveyard....the blood in your veins will run cold, your spine tingle, as you look into the terror of death in tonight's feature....come along with me into the chamber of horrors, for an excursion through.... Horror Incorporated!

Relatos desde mi ventana

Sentimientos, emociones y reflexiones

Teri again

Finding Me; A site about my life before and after a divorce

unveiled rhythms

Life In Verses

Gareth Roberts

Unorthodox Marketing & Strategy

leeg schrift


100 Films in a Year

12 months. 100 films. Hopefully.

%d bloggers like this: