City branding is a tricky thing. Cities are complex constellations of people, places, and events that although perhaps characterised by particular overarching ‘auras’ are nevertheless experienced in subjective ways. Moreover, city branding is also generally concerned with presenting a marketable version of the city that can be used to attract inward investment. So there is a constant tension then between giving voice to a version of the city that is reflective of the reality of urban life and presenting one that is going to be appealing to an external audience. Even outside of such economic concerns, there are many different ways to represent the city in both positive and negative terms. The city is a many-splendored thing that also encompasses the less desirable aspects of urban life that banding campaigns tend to obfuscate.
This may have been a lesson learnt by many in Ireland’s capital last week when the Uniquely Dublin competition announced its perhaps unlikely winning entry. Uniquely Dublin was organised by Dublin City Council and the Little Museum, along with Tourism Ireland and Dublin Bus. The competition website gave the following instructions:
“We’re looking for entries that celebrate Dublin today. If you have something original to say, we want to hear it. Show us something that surprises or delights us. It could be a cartoon of your favourite character or a poem on Sandymount Strand. It could be a poster for the new Dublin or a piece of local slang as we’ve never seen or heard it before. It could be a painting, a slogan, a piece of propaganda or even a song. Make us look at Dublin with fresh eyes. Your eyes. All you have to do is make a piece of work in one of the competition categories [film, animation, photography, graphic design, written word, visual arts, music] and send it to us. Works will be shortlisted by our distinguished panel of judges and then the public will decide the overall winner”.
Some of the shortlisted entries (which can be viewed here and here) are earnest in tone, but the eventual winner took a more irreverent approach to representing the city. The winning video entry entitled “Dublin City: a Radical Science Guide”, produced by Oisin Byrne and Gary Farrelly, has been described as “Flann O’Brien-esque satire” by the competition organisers. In the video we are guided through a Dublin where Liffey water cures syphilis, the national parliament shares its premises with Europe’s largest brothel, and the Spire is a commemoration of Ireland’s space programme. But as with any satire worth its salt, underneath the absurdity the video also presents an exaggerated depiction of current social realities in Ireland: gorgeous Georgian frontages masking cheap social housing and ‘Grafton Street’ a consumer wasteland of boarded-up shops.
Though tongue-in-cheek the video stands in clear contrast to the version of Ireland Inc that has been presented to the world, a depiction that frequently underplays the impacts of austerity in favour of putting a positive spin on the country. That the overall winner of Uniquely Dublin was decided by public vote is perhaps significant. Who knows, maybe the fantastical depiction of Dublin presented in Byrne and Farrelly’s video seemed more real to the voting public than the rosy outlook of the official discourse.
10 ways for Ireland to benefit from chaos in Cyprus
From NAMA WINE LAKE
We’ve seen over the past fortnight how the Cypriots are a deeply stupid people that have allowed their economy to collapse, and consigned their society to immiseration and decline for a long period ahead. Well, too bad for Cyprus, how can Ireland benefit from their self-inflicted fiasco?
(1) Cyprus’s corporate tax brand is destroyed. The original Cyprus bailout plan included a term compelling Cyprus to raise its headline corporate tax rate from 10% to 12.5%, there is no mention of that term being dropped in the latest version of the bailout, so it seems the change still stands. Now a 25% increase is still just an additional 2.5% but it has destroyed the Cypriot brand. Businesses now considering basing themselves in Cyprus might appreciate the 12.5% corporate tax rate as relatively low, but they know that it has been changed, and apparently without much resistance from the Cypriots. On the other hand, businesses know that Ireland fought tooth and nail to protect our 12.5% corporate tax rate. We endured the humiliation of a Gallic spat with the French president, quietly supported by the Germans, and we saw Greece get a reduction in its bailout interest rate in March 2011, but because we would not yield on our tax rate, we had to wait until July 2011, and even then we had to give a commitment to constructively engage in discussions on the Common Consolidated Corporate Tax Base. But in July 2011, domestic politicians wrote that commitment off as fundamentally meaningless, and the message is loud and clear – Ireland has a 12.5% corporate tax rate and it will stay at 12.5%. So, even though Cyprus and Ireland might have the same corporate tax rate, businesses know that ours is more likely to remain at 12.5%.
(2) Tourism. With the cold and wintry Irish weather at present, the 15 degree March climes of Cyprus might look tempting, but who wants to book a holiday to somewhere that is so unstable. What happens if they stop accepting credit and debt cards? What happens if they introduce capital controls on tourists? What happens if they revert to the Cypriot pound and force tourists to exchange their hard currency at an unattractive interest rate? And what about civil disturbances? They had a civil war in 1974, they will shortly have spiraling unemployment, who wants to go on holidays to a potential war zone? On the other hand, come to Ireland, you’ll get a great welcome, we have great scenery and this year, we have a special Gathering campaign when the families of Ireland are coming together from across the globe. Actor Gabriel Byrne might have originally written it off as a shake-down designed to relieve our Yankee cousins of their dollars, but it’s happening anyway, and you are guaranteed a better experience than that potentially on offer in Cyprus, regardless of the weather. Maybe we should get Tourism Ireland to run a negative campaign.
(3) Banking and financial services. Former Taoiseach John Bruton is the ambassador for our International Financial Services Centre in Dublin, and he will be only too happy to explain to you the tax and regulatory advantages of basing your bank or financial services operation in Ireland. Already we have over 400 of the world’s banks operating from a small spot in Dublin city. In previous years, we might have been written off as “Liechtenstein by the Liffey” or the “Wild West of Banking” but we have bolstered our financial regulation, we’ve even appointed a surly Brit to the post of Financial Regulator. But don’t fret, there is an influential industry group that meets with the Department of Finance and An Taoiseach on a regular basis, and the evidence points to the tail of international banks and financial services operations still wagging the dog of democratic politics.
(4) Foreign direct investment. The IDA’s job has become far easier. In addition to maintaining our gold-standard 12.5% corporate tax rate when those about us are losing theirs, Ireland can really stick the boot in during our investor road-shows to deter businesses who might have been considering Cyprus as a base. Does Google really want to open a base in a country with unstable currency, banking system, bailout when Ireland is brimming over with talent, technology and tax incentives.
(5) Hot Russian money more likely to come to Ireland. Let’s face it, do we really care all that much where deposits come from? All deposits support the banks in making more loans available to the economy, and more credit in the economy will drive economic growth and enable us to get a lead on our partners across Europe. So, maybe we should consider a few more Russian-language welcome signs in Dublin. Justice minister Alan Shatter will give them visas if they make some vague commitment to invest €75,000 in Ireland or maybe promise to buy an apartment from NAMA.
(6) Weaker euro helping exports to key US, UK and non-EU markets. The exchange rate between the euro and sterling has fallen from €0.88 to just over €0.84. That’s good news for Ireland given that the UK is our main practical export partner. In fact a weaker euro is altogether better for the exporting marvel that is Ireland. And we can thank the development of the fiasco for the recent decline in the value of the euro. Until a few weeks ago, sterling’s weakness as the UK struggles to generate growth together with the “mission accomplished” tenor from EuroZone leaders that the crisis was over, all pointed to the euro becoming stronger which is the last thing our exporting-economy-on-steroids needs. Thanks to the bungling over Cyprus, the euro is on a weaker trajectory which gives our economy a boost.
(7) No Irish exposure to recapitalizing Cypriot banks. The ESM, the fund that was set up last year, and to which Ireland has already contributed €509m will not be used to bailout insolvent Cypriot banks. And furthermore, it is understand that the exposure of Irish banks including the Central Bank of Ireland to Cypriot bank debt is minimal. So, Ireland faces practically no financial consequence in respect of Cypriot meltdown. If we were exposed to losses, then we might consider bilateral loans from Ireland to Cyprus. Like the British chancellor George Osborne in 2011, we might even be patronizing enough to say “Cyprus is a friend in need, and we are there to help” before providing a loan at market interest rates so that our banks, businesses and citizens might be repaid.
(8) Although we’re still the dumbest people in Europe, the Cypriots make us look a lot better. In Cyprus, they actually have finally landed on a good design to solve their financial mess. But the problem for Cyprus is firstly, they originally came up with a plan which would undermine their deposit guarantee and secondly, their implementation has been horrible with banks closed for 12 days and capital flight now guaranteed. Of course the agreement to change the corporate tax rate was also not bright, but in principle, forcing the debtors of banks to shoulder losses in specific banks ring-fenced the problem to badly run banks, keeps smaller depositors safe and imposes losses on those best able to pay for them. Contrast that with Ireland where we have repaid €11bn to junior bondholders, 10s of billions to senior bondholders and all depositors, even those with millions have walked away with 100% of their deposits, whilst the burden for the banking collapse has been placed on the shoulders of citizens who have seen PRSI increases, public service cutbacks, cuts to childrens allowance, VAT hikes, pension levies and other assorted measures which have hit the most vulnerable in society. So, we were the dumbest in Europe by a country mile for our own bailout, but the implementation of the Cypriot bailout makes us look just a little smarter.
(9) If PTSB or AIB go bust, the additional impact on the taxpayer will be limited. We now seem to have a model for dealing with insolvent banks, and keeping in mind that both PTSB, AIB and even venerable Bank of Ireland are facing extreme challenges with their mortgage books, should the banks need more capital, we don’t have to stump any more in a national bailout. Depositors with more than €100,000 and bondholders will face losses, and the problem will be contained. Well done to Cyprus for path-finding this model for us.
(10) Scales are falling from our eyes. By studying developments in Cyprus and keeping the theme of this blogpost in mind, perhaps we can now place ourselves in the shoes of the French, Germans and British in November 2010 when Ireland was frog-marched into a bailout. Perhaps now, we can step in George Osborne’s shoes and understand why he advanced a €4bn bilateral loan to Ireland. Perhaps we can now understand why Nicolas Sarkozy sought to take advantage of our woes to press for an increase in our corporate tax rates to help the French economy. Perhaps we can now understand that EU politicians can behave like a bunch of bozos and that ultimately, we must rely on our own abilities to defend our interests, because no-one else will.
[The above is a deliberately provocative commentary on the Cypriot bailout, and apologies for any offence caused. But think on, in November 2010 when Ireland was frog-marched into a bailout, do you think it beyond the bounds of possibility for other nations to have viewed our woes in the same manner illustrated above?]